Relationship+Marketing

Tori Riggs

"Don't you find it odd that people will put more work into choosing their mechanic or house contractor that they will into choosing the person who grows their food" (389).

"relationship marketing", as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. (389) " The freedom to buy a pork chop from the farmer who raised the hog-should be a constitutional right" (383).

"for some people, reconnecting with the source of their food is a powerful idea. For the farmer, these on-farm sales allow him to recapture the ninety-two cents of a consumer's food dollar that now typically winds up in the pockets of processors, middlemen and retailers (392)

"Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?" (389)